Dynamic Creative Leader | Product Design & Brand Marketing Specialist

TRUE RELIGION

GLOBAL CREATIVE DIRECTOR

2019 - Present

·      Spearheaded a successful company turnaround, increasing EBITA from -$20M to +$100M in 5 years.

·      Rebranded and revitalized the brand, reconnecting it with a new generation of consumers while maintaining the core Brand DNA.

·      Led high-profile collaborations with brands like Supreme, Anti-Social Social Club, Playboy, and Jeff Hamilton, enhancing brand relevance and expanding market reach.

·      Built the True Creator program, empowering young designers through collaboration and authentic design conversations.

·      Oversaw design direction, brand aesthetics, and licensing across all product categories.

·      Managed the Design and Brand Marketing Creative Teams.

AG JEANS

VP OF DESIGN & CREATIVE

Jan ‘19 - Dec 19

·      Directed design and brand marketing teams, setting the creative vision and aesthetics across all categories.

·      Led creative content production across digital, print, OOH, and social media channels.

HUDSON JEANS

VP OF DESIGN

2017 - 2018

·       Revamped the brand’s product design and packaging aesthetics, elevating its market positioning.

·       Managed a team of 7 designers and 2 pattern makers, ensuring consistent creative direction.

·       Collaborated with marketing and PR teams to craft cohesive brand messaging and creative strategies.

TRUE RELIGION

VP OF DESIGN & INNOVATION

SNR DIRECTOR OF DESIGN

2006 - 2017

·       Set design direction and aesthetics for retail, wholesale, and global partners, including private label and licensing.

·       Managed a team of 18 designers, illustrators, and pattern makers, ensuring alignment with brand marketing strategies.

LEVI’S

CREATIVE MANAGER PREMIUM

SENIOR DESIGNER

DESIGNER PREMIUM

1998 - 2004

·       Led design for Levi’s Red and Levi’s Vintage Clothing, managing a team of 7 designers.

·       Provided direction for seasonal concepts and traveled globally to key fashion cities.

EDUCATION

1994 - 1998

UAL: LONDON COLLEGE OF FASHION

BA HONORS FASHION DESIGN & TECHNOLOGY

AWARDS

  • ROYAL SOCIETY OF ARTS - WINNER STUDENT DESIGN AWARDS ‘98

  • EXCELLENCE AWARD - LEVI STRAUSS & CO ‘02